Why You Shouldn’t Use Subdomains for Your Website or Blog
Planning on using subdomains for your website or blog? Read this article and discover why this is a bad idea!
So, you’ve decided to add a blog to your corporate website. We cannot say that we agree with you. Your SEO consultant probably has been advising that adding a blog to your corporate website is a critical part as of the indexable content you are going to generate.
You probably did not agree with your consultant and decided to add the blog anyway. You thought that adding a blog can help you promote the products or service you are selling or write helpful information that will persuade the visitor to purchase something from your website. As the time goes, you will realize that adding a blog after you’ve developed your corporate website is not a smart idea, and we are going to show you why.
So, let’s say that you’ve added the blog as an essential part of the content marketing. In order for the blog to function, you need to find a suitable place to add it. If you developed your corporate website without adding a blog later, you may experience a few problems. According to your SEO consultants, you need to find a place to put the blog on your website. You may hear various options such as – you could set up the blog by using a subdomain which will create something like this www.blog.yourdomain.com. The other option is to set up the blog by using subdirectories or set up the blog in a subfolder which will look like this www.yourdomain.com/blog.
So, let’s take a look at these terms – subdomains and subdirectories and see why the one option is preferable and recommendable than the other.
If you use the first option or the subdomain solution, you will set up a totally different website. Even though Google will crawl and index both of your websites (your main website and your blog) you are restricting the potential of the online marketing efforts. You are separating your website from your blog and you will have to focus on them both in order to be effective and productive. At the end of the day, you can’t allow your users to spend their time on web pages that Google sees as a completely different domain. It will affect your SEO negatively.
If your website and blog are integrated in a proper way, Google will see that the number of visitors to your website continues to grow and they will see this as a website that has a certain authority and that it deserves to be rank higher. In other words, if you keep your blog on a subfolder, it will stop Google from coming to your website and index your site all over again.
Even though blogs on subdomains give a very poor SEO value, there are companies that still choose to use this option. The reasons for this is because their website may be old and they don’t want to mix their website design with their blog design. Another reason is the separation of the audience. There are companies that want to segment the target audience.
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